AI Insights · Timothy · January 2025
Top 5 Tax Preparation Apps on iOS in the US: Q4 2024
Explore the performance trends of the top tax preparation apps on iOS in the US during Q4 2024, including downloads and active users insights.
In the fourth quarter of 2024, several tax preparation apps on iOS demonstrated notable trends in downloads and active users in the United States. Let's delve into the performance of the top five apps.
TurboTax: File Your Tax Return by Intuit Inc. saw a significant rise in weekly downloads, peaking at approximately 51.7K in the final week of December. The app's weekly revenue also showed a steady increase, with a peak of around $17K mid-quarter. Active users followed a similar upward trend, growing from 117.9K to 407.9K by the end of the quarter.
Beem: Better than Cash Advance maintained a stable download rate throughout the quarter, with figures fluctuating between 12.2K and 14.5K. Active users saw an initial increase, reaching 108.3K in mid-November, before experiencing a slight decline to 46.2K by the end of December.
IRS2Go, the official app from the Internal Revenue Service, experienced consistent weekly downloads, with a noticeable spike to 10.7K in the final week of December. Active users exhibited a moderate variation, maintaining a range between 95.8K and 119.6K throughout the quarter.
MyBlock from HRB Tax Group, Inc. recorded a steady increase in downloads, culminating in a weekly high of 7.5K at the end of the year. The app's active users also rose, particularly in December, reaching 43.3K.
Lastly, TaxDome Client Portal showed modest growth in downloads, peaking at 5.2K in the last week of December. Active users experienced a gradual increase, closing the quarter at 58.6K.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of tax preparation apps in the US. For more detailed analytics and trends, visit Sensor Tower's platform.